FIDELITY Bank Plc has again demonstrated its desire to continuously improve on customer service with the introduction of a personalized self-service feedback system on its flagship Instant Banking Product code *770#. This pioneering initiative, which is the first of its kind in the Nigerian banking industry, will take customer service a notch higher. When a customer completes selected transactions using Instant Banking (*770#), the feedback system prompts the customer to rate the quality of their experience using the product. Customers who participate in this optional feedback rating also automatically qualify for exciting monthly rewards.
This process of upgrade enables customers to know that their interest and feedback in banking sectors is of importance to the bank to enable them to make good decision and Assesment thereby ensuring that excellent delivery is the bank goals and objective.
This initiative gives the bank real-time insights on the product’s performance and ensures that our Instant Banking Product (*770#) is continuously improved to give our customers the best possible experience. This reinforces our drive to use digitization and analytics to get deeper insights into our customers and ultimately improve the customer experience across our channels. We will be extending this innovative feedback rating system to our other transaction channels very soon”. I expect more from other banks too to know there performance rating and services delivery via customers reports and feedback.